TikTok released a killer clone of the burgeoning BeReal App. It’s a feature called TikTok Now, it makes no sense and is sure to confuse anyone who isn’t familiar with BeReal … aka most TikTok users. The new in-app BeReal feature is about as off brand as it gets. It…

Instagram isn’t just for brand awareness anymore. With the right strategy, brands, businesses and public figures can use Instagram as a direct route to revenue. There are a lot of different ways to make money from Instagram, and in this post we’ll outline 10 methods. Keep reading to learn more! …

The concept of shoppertainment — using entertaining stories and connections to drive sales — isn’t new. Just ask Lori Greiner, “the Queen of QVC,” or any infomercial pitchman from the last five decades. Merging shopping and entertainment has long been a winning combination. And now, brands have new opportunities to…

The NYTimes published an article describing how TikTok is evolving into Google for Gen Z. The article is anecdotal but reflective of what many prominent TikTokers are saying about changes to the platform. In my last three TikToks I tested the theory that the TikTok algorithm was scanning for keywords…