Jessica Van Sack-DowneyHere’s why a #TikTok ban would make short-form video MORE important — not less.TikTok demonstrated the power of authentic short-form vertical video for brand discovery, but no platform has an exclusive claim to this…2 min read·Mar 21, 2023----
Jessica Van Sack-DowneyWatching TikTok fear its own obsolescence is weird.TikTok released a killer clone of the burgeoning BeReal App. It’s a feature called TikTok Now, it makes no sense and is sure to confuse…3 min read·Sep 27, 2022----
Jessica Van Sack-Downey10 Ways to Make Money on InstagramInstagram isn’t just for brand awareness anymore. With the right strategy, brands, businesses and public figures can use Instagram as a…3 min read·Sep 25, 2022----
Jessica Van Sack-DowneyA New Age of Shoppertainment Levels the Playing Field for Small BusinessThe concept of shoppertainment — using entertaining stories and connections to drive sales — isn’t new. Just ask Lori Greiner, “the Queen…3 min read·Sep 24, 2022----
Jessica Van Sack-DowneyIs TikTok Becoming a Search Engine? Let’s Make Sense of this Moment …The NYTimes published an article describing how TikTok is evolving into Google for Gene Z.3 min read·Sep 18, 2022----