Jessica Van Sack-DowneyHere’s why a #TikTok ban would make short-form video MORE important — not less.TikTok demonstrated the power of authentic short-form vertical video for brand discovery, but no platform has an exclusive claim to this…Mar 21, 2023Mar 21, 2023
Jessica Van Sack-DowneyWatching TikTok fear its own obsolescence is weird.TikTok released a killer clone of the burgeoning BeReal App. It’s a feature called TikTok Now, it makes no sense and is sure to confuse…Sep 27, 2022Sep 27, 2022
Jessica Van Sack-Downey10 Ways to Make Money on InstagramInstagram isn’t just for brand awareness anymore. With the right strategy, brands, businesses and public figures can use Instagram as a…Sep 25, 2022Sep 25, 2022
Jessica Van Sack-DowneyA New Age of Shoppertainment Levels the Playing Field for Small BusinessThe concept of shoppertainment — using entertaining stories and connections to drive sales — isn’t new. Just ask Lori Greiner, “the Queen…Sep 24, 2022Sep 24, 2022
Jessica Van Sack-DowneyIs TikTok Becoming a Search Engine? Let’s Make Sense of this Moment …The NYTimes published an article describing how TikTok is evolving into Google for Gene Z.Sep 18, 2022Sep 18, 2022
